Special thanks to my sister Andy, the PR major, for these tips!
- Link your Pinterest feed on your Web site. Make sure you announce this in a post when you first do it, so that people are aware. (Note my new Pinterest icon on the right, though I admit I don't have much in the way of writing-related boards)
- Pin vertical images from your site. Vertical images aren't shrunk down by Pinterest like horizontal ones are, so they're more likely to catch the attention of browsers.
- Make sure you use keywords and tags when you pin content. Pins are tagged the same way Twitter is with a #. Not many people do this, and it's how Pinterest can find images when a keyword search is performed by a user. If your tags are more than one word, use underscores. For example, "elbow patches" would be #elbow_patches.
- Do a "favorite pins" post on your blog from time to time.
- Make sure your board names are concise and descriptive. And professional.
- Pin videos.
- Pin every day. Set aside 10 or 15 minutes while you watch TV. Half of your pins should be original content, especially from your own blog. The other half should be repins.
- Use the "About" section on Pinterest. Put in your blog, Twitter, and Facebook.